Perimeter is one of Atlanta’s most established business districts,
now evolving into a connected, mixed-use destination where work, culture, and community converge.
We partnered to reposition the district as a modern, experience-led destination, shifting perception from a 9–5 office hub to a place where everything works, seamlessly.
The identity introduces a confident, accessible visual language supported by a tone of voice that speaks to both enterprise and everyday life. Digitally, the platform brings this to life, highlighting
connectivity, mobility, and a growing network of spaces designed
to engage beyond the workday.
The result is a brand that feels open, active, and future-focused, redefining Perimeter as a district built for how people live, work,
and connect.
Perimeter is one of Atlanta’s most established business districts, now evolving into a connected, mixed-use destination where work, culture, and community converge.
We partnered to reposition the district as
a modern, experience-led destination, shifting perception from a 9–5 office hub to a place where everything works, seamlessly.
The identity introduces
a confident, accessible visual language supported by a tone of voice that speaks to both enterprise and everyday life. Digitally, the platform brings this to life, highlighting connectivity, mobility, and a growing network of spaces designed to engage beyond the workday.
The result is a brand that feels open, active, and future-focused, redefining Perimeter as a district built for how people live, work, and connect.
